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Alix Earle x Juicy Couture. The Y2K lounge wear we all want in our wardrobe

Juicy Couture is iconic for popularizing the tracksuit and becoming a cultural phenomenon in the early 2000s. We meet again in the year 2023 and we couldn't be more obsessed.



Juicy Couture Velour Sweatpants in white $39.99

Here are 5 fun facts you didn't know about Juicy Couture:


#1 Juicy Couture was founded in 1997 by Pamela Skaist-Levy and Gela Nash-Taylor, who initially started out designing maternity clothes. The brand's first foray into fashion was a line of casual women's wear that included the now-famous Juicy Couture tracksuits.



​Juicy Couture Velour Tube Top $19.99


#2 The Juicy Couture tracksuit became a cultural phenomenon in the early 2000s, beloved by celebrities like Paris Hilton, Britney Spears, and Jennifer Lopez. The tracksuits were often embellished with rhinestones, logos, and bright colors, and came to represent a flashy, over-the-top style.


​Juicy Couture Cropped Tank Top $22.99



#3 In 2003, Juicy Couture launched a line of fragrances that became just as popular as their clothing. The brand's first fragrance, "Juicy Couture," was a sweet, fruity scent that became a best-seller and spawned several spin-off fragrances over the years.


Juicy Couture Rhinestone Tee $24.99


#4 Juicy Couture has been the subject of controversy over the years for their use of slogans and logos that some people find offensive or inappropriate. For example, the brand has been criticized for using slogans like "Tramp Stamp" and "Daddy's Girl" on their clothing.


Juicy Couture Velour Tube Top $19.99



#5 Juicy Couture was purchased by fashion company Authentic Brands Group in 2013, and the brand has since undergone a transformation, with a focus on more sophisticated and upscale fashion. The tracksuits are still a part of the brand's DNA, but they now come in more subdued colors and designs, and are often styled with high-end accessories like heels and statement jewelry.


​Juicy Couture Velour Mini Skirt $24.99

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